Creative Concept
Jägermeister The Perfect Shot
About the Concept
During the fifties in Germany, hunters used a method in which they would measure at a glance the gunpowder they would use. This method was adapted to measure the ingredients in order to serve the perfect Jäger shot.
Tool Pack
Carrying on the hunter´s tradition a kit was put together in order to serve the perfect shot. These tools would be used for brand activations in different bars and night clubs
The Key Visual
A select team of bartenders were chosen and called the Last Stags. They had the job of promoting the Jäger history and style handling the kit for measuring and serving shots.
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