Brand Design / Website

Red Bull Batalla de los Gallos

First Sketches & Logo

“Many talk, few rhyme, but only the best improvise” was the concept in which this Freestyle competition was based on.

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Logo

The old logo was redesigned maintaining a classic typography and the microphone as the central image for the event's relaunchment.

Rebuilding the logo

The Key visual

The graphic shows the roosters facing each other around the logo showcasing the confrontation they are about to have.

And... did it Work?

The event took place simultaneously in 8 different countries across Latin America. Through out the 3 months of activities we accomplished an amazing interaction in Social Media.

640 Thousand TOTAL VIEWS (Website)
610 Thousand FANS (Facebook)
840 Thousand SHARES (Twitter)

Print Gallery

Lobby Logo

Stage Logo

Instructions

MC's Platform

Microphone

Poster

Stage Logo

The final Product

The final Product

Video

A virtual platform was created in which the participants could film and upload videos with their improvisations. The audience could see the gallery and vote for the local winner in each country. The winners would record an album in Spain and would compete with each other for the title of international champion.

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